Clinical research has become increasingly important and global in recent years. We don’t have to look further than COVID-19, when health organizations, with the WHO as a supervisor, began their fight to develop the vaccine and aid in the …
As much as we think that everyone by now speaks English, only 1.5 billion people (less than 20% of the world population) do so, according to Statista, and not in the most proficient way. Let alone the many dialects …
Sports have the power to bring people from diverse cultures together. Especially when organized at a national, or international level, participants can share a common experience that breaks down cultural barriers and celebrates inclusiveness and human achievements. One of these …
Are you keen to take your product global? Then you will need a sound strategy to move ahead. Your product will have to be interesting and useful to new foreign audiences, and you will need the right tools to …
Planning ahead on what you can afford and how much you should spend for your localization project is paramount to its success. Oftentimes, businesses hesitate to expand to new markets because they dread that the cost of translation services …
Mistranslation of a campaign in several locations forced HSBC, the largest bank in the UK (2021), to spend 10 million USD in rebranding during a highly volatile economic situation in 20091. The mistake was as naive as translating “Assume …
Merely translating your marketing campaign word for word to stay true to the original message might not do you any good when localizing your business. It might even jeopardize your whole efforts.
This was the case with Puma’s limited edition …
Despite speaking the same language, the Portuguese and Brazilians do not share the same Portuguese.
Brazilian and Portugal Portuguese are both varieties of the same language, and while they have some features in common, they also differ significantly from one …
Is your business ready to leave its mark on the world?
Then you may have wondered how to actually get started. You know you will need to enter new markets with a full strategy, which ensures you translate your business …
In Sharm El-Sheikh, Egypt, the Conference of the Parties (COP 27) of the UNFCCC is holding its 27th meeting. This is the most recent global effort to respond to climate change and build a more sustainable future. But it’s …
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